Previous Issues
Imagine settling in by the fire with visitors to Ontario’s Southwest: listening as they share what draws them to the region, what they value most, and how those insights can guide the stories we tell next. This is what our primary data is all about, helping you gain insights into the mindset of our valued Southwest Ontario travellers.
The Travel Bug Report
Exploring what draws visitors to Ontario’s Southwest. From scenic road trips and lakeside escapes to the local experiences that shape every stop along the way, this report showcases what inspires travellers.
Marketing Report
From trip planning habits to values around sustainability and inclusion, discover how visitors to Ontario’s Southwest think about responsible travel, accessibility, and the moments that define their experience.
Focus Group Report
Gain a clear view of how travellers experience the region and discover the marketing strategies that connect best with each audience for what comes next.
Fall Industry Survey
Get an inside look at the trends, challenges and opportunities identified in our 2025 survey of our industry members.
For more information about surveys, please reach out to:
Ana Baxter Manager of Research & Strategic Partnerships
Book a discovery call to learn more about how Team OSW can help you achieve your tourism goals or visit our site for more resources, research and industry support.
